Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS) in Innovation and Organization of Culture and the Arts

Degree programme

Programme type Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS)
Academic Year 2018/2019
General policies and regulations D.M. 270
Code 0902
Degree Programme Class LM-76 - Environmental and cultural economics
Years in which the programme is being held

1° and 2° year

Teaching mode Traditional lecture (classroom-taught)
Place of teaching Bologna
Degree Type Multiple degree
Inter-University programme CARNEGIE MELLON UNIVERSITY
Type International Degree Programme
Degree Programme Director Luca Zan
Teachers Teachers
Language English

Admission requirements and assessment of previously acquired knowledge/competences

To be admitted to this second-cycle Master's degree programme in Innovation and Organization of Culture and the Arts (hereinafter GIOCA), candidates need to have acquired:

- economic and managerial basic knowledge;

- a good general knowledge and notions of culture and the arts

- a strong vocation for the relevant contents and topics of the Programme

- aptitude for the professional profiles in question.

To join the Master's degree programme, the following academic requirements are needed:

- at least a first level degree (Bachelor's) or an equivalent degree in any discipline from an Italian or foreign university that has been deemed eligible;

- English language knowledge.

Assessment of knowledge and language skills

To join the degree programme one must show knowledge of English. The minimum level is B2.

The admission to GIOCA is regulated by an assessment of the candidate's skills. The procedure will be published in the Call for applications.

Restricted access

Locally this is a restricted-access degree programme (ex art. 2 L. 264/99) on the basis of the resources available. The total number of candidates to be admittedand the selection procedure will be published every year in a specific Call for applications.

Assessment of basic knowledge

Admission to the second-cycle Master's degree programme GIOCA is conditional not just on possessing the set academic requirements, but on a selection process evaluating the applicants' motivation, academic preparation and language ability. The criteria and procedure for this will be stated in the Call for applications.

Programme profile

GIOCA is designed to to create a precise professional figure: an administrator with a solid grounding in management positioned to interact effectively with the artistic-cultural dimension of different types of organizations, understanding their requirements, and with the ability to act as an interface with the demands of the surrounding economic and social world, for a range of profiles that:

- directly participate in Arts and cultural organizations,

- participate as consultants.

- interact as an interface with public and private institutions supporting the work of specific organizations (local authorities, sponsors, foundations, etc.).

The degree programme has set the following specific learning outcomes:

- ability to apply specific administrative expertise to the Arts and cultural sector. The programme uses an interdisciplinary approach, providing professional skills in the Arts, the creative industry, cultural institutions of a public or private nature;

- training organizational and planning skills needed for managing Arts and cultural organizations;

- understanding of the potential of Art expressions and cultural products within public policies, as part of a broader issue of socio-economic development and upturn;

- providing a grasp of the main areas of organizational innovation (with specific reference to Arts and cultural organizations). This entails understanding the governance structures, operative mechanisms and social processes. Three kinds of innovation are analysed in particular: managerial and institutional innovations connected with the growing pressure for a more efficient use of public economic resources; innovations responding to new consumer patterns with regard to cultural products and phenomena (see current worldwide entertainment studies); innovations to do with the proliferation of multimedia technology which revolutionizes the very identity and boundaries of Arts and cultural organizations.

- providing a methodology for analysing and understanding the artistic and cultural world which entails the process of creation of value, of cultural consumption, of public policy, and the mechanisms of privatisation and outsourcing;

- providing a deeper understanding of social and group dynamics and the impact of technology on the creative industry sector;

- developing aptitude for team-work and problem-solving, as well as creativity in finding solutions and innovative project ideas for Arts and cultural organizations and institutions.

The curriculum is designed to give a solid grounding both in administrative science and in humanities, especially sociology, urban-planning, history of art and music.

By way of completing the programme, there are learning activities in operation management for the various fields of Arts and culture, providing direct involvement in the real professional world of cultural organizations, enabling students to analyse the problems of the Arts' field in today's world. The Master's degree programme is characterized by a strong interdisciplinary and international approach: both within the administrative sciences (management, economics, law) and across the professional and cultural disciplines. Special attention is devoted to museums and the cultural heritage (profiting by a wide range of skills deriving from years of research in the field). At the same time, the programme covers all the different types of Arts and cultural organizations, since, in this area, management is less specific than in “technical” jobs: it hence pays to gain transversal experience of fields such as visual and performing arts, music industry, entertainment, and so on.

This programme has also a marked international slant: it forms part of the University's international degree programmes project entailing (amongst other features) English as the teaching language used throughout, and international teaching staff and foreign students participating. Students are encouraged to gain practical experience abroad. With this international flavour, the programme aims to be a beacon of high quality university education in Europe and worldwide; to belong to an international teaching network in the field of Arts Management; and to lay the foundations of active involvement in creating joint diploma in the Arts Management area.

More information

A Double Degree in Arts Management between GIOCA and the Master of Arts Management at Carnegie Mellon University, Pittsburgh (USA) is a programme consisting of an integrated course of studies which grants two degrees: students will earn both a Master in Arts Management (MAM) from Carnegie Mellon and a Graduate degree in Innovation and Organization of Culture and the Arts (GIOCA) from the University of Bologna's School of Economics. In accordance with the agreement stipulated with the Carnegie Mellon, graduates who choose the award of a double degree must pass the selection process and enroll for the first year at Carnegie Mellon .

Access to further study

It gives access to third cycle studies (PhD/Scuole di specializzazione) and second cycle master.

Career opportunities

Cultural Project Manager as a freelance consultant or employee

Job description:

The professional profile deals with operation management and coordination of cultural projects (exhibitions, festivals, events), entailing:

- devising the project contents

- planning the event in detail

- drawing up a budget and managing the funds and resources required

- strategic positioning of the cultural product.

Skills and competencies associated to the profile:

To perform the tasks outlined above, one needs:

- experience of the Arts and cultural sector dynamics and mechanisms – whether public or private, Italy-based or international;

- a capacity for self-learning and permanent updating skills;

- knowledge of a foreign language;

- ability to raise resources needed to achieve the target;

- transversal communication and relating skills;

- ability to handle multicultural contexts;

- conflict-solving and handling a time-frame;

- ability to keep abreast of social and technological changes and gear Arts and cultural organizations accordingly;

- planning ability;

- public relations and presentation skills.

Career opportunities:

- public and private Arts and cultural organizations

- non-profit organizations

- companies in the creative industry sector

Cultural manager of cultural organizations

Job description:

- to run the economic and managerial side of Arts and cultural organizations

- to tailor the product or service description to a specific cultural sector

- to coordinate the workflow within an organization

- to ensure that targets are being met.

Skills and competencies associated to the profile:

To perform the tasks outlined above, one needs:

- specialist economic and managerial knowledge;

- capacity for self-learning and permanent updating skills;

- knowledge of a foreign language;

- transversal communication and relating skills;

- ability to handle multicultural contexts;

- conflict-solving and handling a time-frame;

- managerial and organizational skills suited to the main interlocutor (colleagues, artists, fellow professionals, public and private customers),

- ability to keep abreast of social and technological changes and gear Arts and cultural organizations accordingly;

- planning ability;

- public relations and presentation skills.

Career opportunities:

- public and private Arts and cultural organizations

- non-profit organizations

- companies in the creative industry sector

Fundraiser

Job description:

- to raise funds and find sponsors for cultural programmes

- to spot opportunities of fund-raising

- to determine the resources needed to fund a project, and draw up a fund-raising plan

- to handle advertising contracts and commercial agreements

- to help choose means of communication

- to decide membership policy and coordinate partnerships.

Skills and competencies associated to the profile:

To perform the tasks outlined above, one needs:

- specialist economic and managerial knowledge ;

- capacity for self-learning and permanent updating skills;

- knowledge of a foreign language;

- transversal communication and relating skills;

- ability to raise funds for the targets set;

- ability to handle multicultural contexts;

- conflict-solving and handling a time-frame;

- managerial and organizational skills suited to the main interlocutor (colleagues, artists, fellow professionals, public and private customers),

- ability to keep abreast of social and technological changes and gear Arts and cultural organizations accordingly;

- planning ability;

- public relations and presentation skills.

Career opportunities:

- public and private Arts and cultural organizations

- non-profit organizations

- companies in the creative industry sector