Laurea (First cycle degree/Bachelor - 180 ECTS) in Management and Marketing

Degree programme

Programme type Laurea (First cycle degree/Bachelor - 180 ECTS)
Academic Year 2018/2019
General policies and regulations D.M. 270
Code 8406
Degree Programme Class L-18 - Business administration
Years in which the programme is being held

1°, 2° and 3° year

Teaching mode Traditional lecture (classroom-taught)
Place of teaching Bologna
Degree Programme Director Fabio Guido Ulderico Ancarani
Teachers Teachers
Language Italian

Admission requirements and assessment of previously acquired knowledge/competences

Admission to the degree programme is subject to the possession of a five-year secondary school diploma or equivalent suitable qualification obtained abroad, or a four-year secondary school diploma and diploma for the relative supplementary year.

Restricted access

The first cycle degree programme adopts restricted access set at local level (pursuant to art. 2 of Italian Law 264/99) depending on the available resources. The number of places and selection methods are published annually in the relative call for applications.

Knowledge required

Applicants shall also demonstrate logical and mathematical skills.

Assessment of basic knowledge

This shall be assessed as follows:

All applicants are required to sit an entrance exam to assess the required knowledge and skills, which is part of the selection process for this restricted access programme.

The entrance exam is deemed passed by applicants obtaining at least the minimum score indicated in the call for applications. Students admitted to the programme with less than the minimum score will be assigned additional learning requirements.

Additional Learning Requirements

Students not passing the test will be assigned additional learning requirements, consisting in the attendance of supplementary courses in mathematics or other specifically run activities.

The Additional Learning Requirements are deemed to have been passed when students pass the exam in General Mathematics.

Students not completing the requirements by the date set by the Academic Bodies and published on the University portal will be required to re-enrol to the first year of the programme as repeating students.

Students passing the exam in General Mathematics will be deemed to have completed the Additional Learning Requirements.

Programme profile

The degree programme in Management and Marketing sets out to provide graduates with know-how in business management, particularly referring to the decision-making processes in businesses, and who are able to work in company management and consumer behaviour analysis.

The programme therefore aims to provide students with knowledge of all company functions, studying in-depth the issues of marketing and sales and acquiring a command of the tools required to:

i) analyse the managerial mechanisms governing various company functions;

ii) assess the economic and financial conditions of the company;

iii) identify and use quantitative tools to manage current customers and attract new ones;

iv) analyse the consistency of decisions taken in single business areas in relation to the overall company strategy;

v) develop a systematic and rational method of analysing the management issues of the company. For this purpose, the study programme is structured to:

- provide the required business skills through course units in business economics, company management, organisation and finance;

- study the quantitative methods allowing students to develop the skills required to analyse and analytically solve managerial problems, specifically in the field of consumer behaviour analysis;

- further study one of the following fields: marketing, management control, the economic implications of various production processes.

The curriculum is therefore characterised by a strong presence of business course units, in particular in the following subject areas: Business Economics, Economics and Business Management, Business Finance, Business Organisation, Economics of Financial Intermediaries. The programme also has a strong focus on mathematical, statistical and econometric areas, in particular in the following subject areas: Mathematical Methods for Economics and Actuarial and Financial Sciences, Statistics, Economic Statistics, Econometrics, therefore offering a different curriculum compared to other 1st cycle business programmes.

The programme is completed by solid basic knowledge of the operation of the economic and legal system in which businesses operate, also including the possibility for up to 3 different types of internship: a standard curricular internship, Erasmus-placement and a post-graduate internship.

Access to further study

It gives access to second cycle studies (laurea magistrale) and fisrt cycle master.

Career opportunities

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